This Privacy Policy describes how Binder Bros ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our Shopify store (the "Site").
Binder Bros is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are
Binder Bros is a trading card and collectibles retailer based in Thurrock, Essex, United Kingdom. If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: Info@binderbros.co.uk.

2. Personal Information We Collect
When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect information such as your name, billing address, shipping address, payment information, email address, and phone number. Payment details are processed securely through Shopify and its integrated payment providers, and we do not store full payment card details ourselves.
We may also collect information relating to your orders, including purchase history and transaction details, in order to provide our services effectively.

3. How We Use Your Personal Information
We use the information we collect primarily to fulfil any orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations and updates.
In addition, we use your information to communicate with you, screen orders for potential risk or fraud, and improve and optimise our website. This includes analysing how customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
Where you have given consent, we may also use your personal information to send you marketing communications about new products, restocks, and promotions. You can opt out of these communications at any time.

4. Legal Basis for Processing
We process your personal data under the lawful bases set out in UK GDPR. This includes processing that is necessary to perform our contract with you when you make a purchase, as well as processing based on our legitimate interests, such as improving our services and preventing fraud.
Where required, we rely on your consent, particularly in relation to marketing communications. We may also process your data where necessary to comply with legal and regulatory obligations.

5. Sharing Your Personal Information
We share your personal information with third parties only where necessary to provide our services. This includes Shopify, which powers our online store, as well as payment processors, delivery providers, and analytics services.
For example, we may use courier companies to deliver your order and tools such as Google Analytics to better understand how customers use our Site.
We do not sell or rent your personal data to third parties.

6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements.
When we no longer need your personal data, we will securely delete or anonymise it.

7. Your Rights
Under UK data protection law, you have the right to access the personal data we hold about you and to request that it be corrected, updated, or deleted.
You also have the right to object to certain types of processing, request restriction of processing, and withdraw your consent where we rely on it. If you wish to exercise any of these rights, please contact us using the details provided above.

8. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to provide essential functionality, improve user experience, and analyse website performance.
Cookies help us understand how customers interact with our Site and allow us to personalise content and advertising where applicable. You can control or disable cookies through your browser settings; however, doing so may affect the functionality of the Site.

9. Data Security
We take appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, misuse, or disclosure. Our website is hosted on Shopify, which provides secure infrastructure and payment processing systems.

10. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any updates will be posted on this page with an updated "Last updated" date.

12. Contact Us
For more information about our privacy practices, or if you have questions or concerns, please contact us at:
Email: Info@binderbros.co.uk
For the purpose of applicable data protection laws and if not stated otherwise, we are the data controller of your personal information.